By 1950, a new wave of consumers' postwar demands were becoming evident. They desired a new look, increased driving enjoyment, and improved results. Following up on Chevrolet's restyled 1949 models, General Manager Thomas Keating introduced Powerglide for 1950, the first fully automatic transmission option in the low-priced segment.Although GM styling leader Harley Earl and Chevrolet designers caught the mood of the era with the Corvette, engineers had yet to redesign the chassis and drivetrain of the traditional Chevrolet. Chevrolet's ability to maintain market share would soon be determined by style and efficiency, as Keating could see. He persuaded GM's board of directors that the company wanted to step away from the inline six, and he was given permission to have former Cadillac engineer Edward N. Cole design a new V-8 engine and chassis to go with it. Simultaneously, the stylists set out to fully transform the body. The new car was to have a totally different appearance but still be recognizable as a Chevrolet.Chevrolet launched the pièce de résistance, the culmination of a three-year engineering and design project, in 1955, and its popularity exceeded all expectations. Mechanix Illustrated dubbed a new Chevy V-8 "a wildcat – absolutely sensational" after checking it. A specially tuned Chevy V-8 clocked a top speed of 112 mph during the 1955 Daytona speed trials.Chevrolet's postwar masterpiece was launched with a massive advertising campaign. Dealers sold 2,131,000 balloons, 1,016,920 perfume bottles, and countless ballpoint pens and key rings to thousands of prospective buyers who flocked to showrooms to see the 1955 versions.The first-ever Chevrolet NASCAR Grand National series victory occurred on March 26, 1955, in Columbia, South Carolina, placing the Chevy "small-block" V-8 on the path to becoming NASCAR's winningest brand. The day before, Chevrolet unveiled its ultra-modern "second series" 1955 trucks, which featured all-new styling and a V-8 engine as an option.The best Chevrolet experience to date was the 1955 model year. The total number of cars produced increased to 1,713,478, comfortably surpassing Ford's 1955 model year production of 1,435,002.Following the launch of the 1955 Chevrolet, the company introduced developments such as a fuel-injected small-block V-8 (for 1957) and four-wheel independent suspension on trucks (for 1960). With the El Camino, introduced in 1959, Chevrolet merged the functions of a pickup truck with the comfort of a large passenger car. For 1962, Chevy II introduced a new range of "compact" vehicles. For 1964 and 1967, the Chevelle and sporty Camaro were introduced, with the Malibu nameplate on top-level models."